Digital Media Director @ThriveSME // Social Media & Inbound Marketing Professional // Blogger // Entrepreneur // @HootsuiteAPAC (PH) Ambassador

Category Archives: Blogging

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How to Reach out Bloggers to Promote your Business

Online marketing is the best way to advertise the products and services sold by your business. You need an expert: one who can plan the right strategies for marketing your services online, and one that is an experienced blogger, able to create meaningful content for your business.

 

Hiring a professional

Many companies prefer not to hire professional bloggers since they come with a price tag. Bloggers’ asking can vary from a simple freebies or base on per post to around P5,000 per post. While they can incur some cost, it’s often a wise investment. Consumers are the ‘King ‘ and they have many options when it comes to buying products. Thus, it becomes crucial that you and your blogger capture their attention and convinces them of the benefits of the services and products offered by your company.

The question is, “How?” Search engine optimization is one of the most obvious options – but is it enough?

Your website needs to have impressive, useful, and precise information that will entice readers to choose you over other competitors in the market. Many marketing companies prefer a content strategy, which is meant to help the businesses increase their online visibility.

Improve traffic to your website

Unless you have a huge number of visitors coming to your website, you cannot improve your sales conversion. The blogs and content published on your site will attract customers. When the content is top-notch, your chances of converting your visitors are high.

Although the blogging fees might seem a little high, it is worth the investment. With effective blogs and website management, your desired goals are reachable. Readers want to get all the information they can without spending much time researching themselves. With informative and available content, your visitors could become customers from as early as their first visit to your site.

What do professional bloggers do?

They create specific content that gives out correct and enticing information about your services and products. They use a narrative style to highlight the services rendered by your company.

Increase traffic

Improper or meaningless content can negatively impact the traffic to your website. Professional bloggers ensure that their content is reviewed, and only the best content is shared. With the help of some useful tools like Hoot suite, bloggers can create an advance schedule for the posts on Facebook and other social media networking sites, as well as manage any interactions.

Website management, such as reviewing content and reviews, is required for evaluating your traffic and seeing the changes that are needed to promote your business. Data and all relevant information are collected and analyzed before creating new content. These are the tasks that most businesses don’t have the time or the knowledge of for efficient management, which is why hiring an expert who can take care of these tasks is so important.

Hiring Skills as Resource is a Responsible Job!

In the segment above, we had a discussion over the facts that should be considered to find quality bloggers. There are a lot of individuals who are good in their work but finding them from the crowd-sourcing websites is way difficult. Whom to choose and why is the question that causes the distraction in decision making. Nevertheless, if the right steps are taken to understand the blogger through right approach, a good deal for the business can be made.

Shortlist for 5th Globe Media Excellence Awards Mindanao announced

Globe Telecom has announced the roster of shortlisted entries for the 2016 Globe Media Excellence Awards (GMEA) in Mindanao. Eighty-nine (89) shortlisted entries were chosen from a total of 444 entries submitted by print, online and broadcast journalists, columnists, bloggers, and social media influencers from Cagayan de Oro, Davao, General Santos, and Zamboanga. Now on… Continue Reading

Winners of 4th Globe Media Excellence Awards in Visayas announced

Outstanding media professionals and social media practitioners were honored at the 4th Globe Media Excellence Awards for their exemplary work in bringing most relevant social issues to the fore through the different channels of print, broadcast and digital media. The most anticipated premier award-giving body that gives recognition to excellence in journalism in central Philippines,… Continue Reading

Team Japan Wins Cebu Pacific’s #CEBjuanderers Challenge 2015!

Cebu Pacific Air, the Philippines’ largest airline, concluded its first #CEBjuanderers Challenge, with bloggers from Japan emerging as the winners. Ikuma Nakagawa and Hidekazu Tanaka from Team Japan competed against teams of two bloggers each from Korea, China and Australia, and ranked the highest in special fun challenges held in the Philippines’ top tourist destinations.… Continue Reading

ICT Awards 2014

The Cagayan de Oro ICT Business Council officially opens the nomination for the first ever ICT Awards which will be happening on December 12, 2014. If you have favorite local websites that you think deserve to win in this award, cast your nomination now in its respective category below: Nominations for Top CDO Blogs – http://ow.ly/EmZXu Nominations… Continue Reading

Back Again

Hi Everyone, I just realized its been awhile that I updated this blog of mine at BigMikesWorld.com been busy with my other blogs and brewing some new awesome business ventures. Stay tuned as I will be updating this blog site from now on to cover my tech activities and thoughts.  Ciao! Continue Reading

#gDayXCDO 2013 – The Biggest Google Event in Northern Mindanao

#gDayXCDO 2013 was the biggest Google event in Northern Mindanao was a huge success last November 16, 2013 at N Hotel in Cagayan de Oro City, Philippines. Led by GBG CDO or known as Google Business Group – CDO, Googlers from around the region gathered to witness calibre speakers from various fields to share their… Continue Reading

Exploiting your own negativity – a Blogging Tips

In the beginning, when people first started blogging, and even when they first started microblogging on Twitter, the way the magazines tried to explain blogging to the general public was to tell them that this was a way in which anyone could share the most trivial details of their lives with the world. If the… Continue Reading